
An AI assistant that turns thousands of scattered documents into instant answers.
GOAL Global — 1,200 staff across 20+ countries
15-minute average document search time across fragmented SharePoint sites
GOALie — AI chatbot integrated into SharePoint
6,700 hours saved annually + 20–30% reduction in helpdesk load
GOAL Global works in some of the world’s most challenging humanitarian contexts, where rapid access to accurate information is essential.
Over time, thousands of documents spread across multiple SharePoint sites, creating a fragmented knowledge base with inconsistent tagging and duplication. Staff spent excessive time searching for information, and regional teams often struggled to find the correct, authorised guidance.
Marino partnered with GOAL to build GOALie, an AI chatbot embedded in SharePoint that provides fast, secure, and context-aware access to organisational knowledge through natural language queries.
A global organisation losing time to search, duplication, and inconsistent knowledge access.
GOAL’s SharePoint environment had grown organically, resulting in decentralised libraries with inconsistent metadata and structures.
Staff spent significant time searching for documents. When information couldn’t be found, teams often recreated work, reducing productivity.
With teams worldwide, GOAL needed a fast, secure way for staff to access only the content they were authorised to use.
Any AI solution had to align with SharePoint’s ACLs, deliver high accuracy, and reliably support hundreds of users at once.
Marino created GOALie, an AI assistant embedded directly in SharePoint, giving GOAL staff fast, secure, and intuitive access to organisational knowledge.

Automatically ingests new and updated SharePoint documents — including OCR on image-based files.
Supports English at launch, with Arabic, French, and Spanish planned.
Uses Amazon Bedrock and LLMs to generate accurate, synthesised responses backed by source content.
Links answers directly to the exact page or slide in SharePoint for transparency and compliance.
Fully respects SharePoint ACLs so users see only authorised content.
Built with SPFx and hosted on AWS for seamless performance and GOAL-branded UI.
Built-in feedback and one-click copying improve usability and continuous improvement.
Comprehensive documentation and training ensure GOAL can independently maintain and extend GOALie.
A core success factor was the close collaboration between GOAL and Marino’s AI engineering, UX, and product teams.
GOAL’s internal development team was heavily involved in each phase, ensuring sustainable long-term ownership of the platform.
GOALie is more than a chatbot. It is the evolution of how GOAL discovers, uses, and shares knowledge. It's now the fastest and most reliable way for GOAL staff to find organisational knowledge.
By transforming knowledge into an instantly accessible resource, GOALie empowers staff to focus on their mission.

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