Insight Author
Patricia Herrero
Senior UX and Product Designer

We are finalists for the Irish Content Marketing Awards 2018

We've been nominated under two categories: Best Content Marketing Award — Specialist for our innovative insights blog and Most Effective Use of Illustration for our Christmas Campaign.

August 24, 2018
Marino Insights Cover Image

We are thrilled to announce that Marino Software is a finalist in this year’s Irish Content Marketing Awards under two categories: Best Content Marketing Award — Specialist for our innovative insights blog and Most Effective Use of Illustration for our Christmas Campaign.

The Irish Content Marketing Awards recognise the endeavours of the Irish marketing scene and provide a platform where the best work is celebrated.

Best Content Marketing Award — Specialist

We are delighted our software design and engineering blog has been nominated for the Best Content - Specialist category. On our blog, we talk about Design Sprints, Voice technologies design and development, Augmented Reality (AR) design and development and more.

We create engaging content on innovative concepts, such as a wayfinding app using sound for people to navigate or an augmented reality solution for people with specific dietary requirements to find suitable products in a supermarket. We aim to educate our customers and followers on conversational interfaces and write about how we used Design Sprints to design chatbots or how to design for voice assistants.

‘Awesome work and cheers for sharing. AR Projects look really interesting to get stuck into’.
— Interaction Designer

We create custom, playful illustrations for each article depicting the main themes of the content to help them to stand out.

Our articles have been featured in Medium, a popular online publishing platform, where our articles have trended under topics such as Technology, Artifical Intelligence, Digital Design and Marketing. They also have been published in publications such as UX Planet, Justinmind, Code Like a Girl and Planeta Chatbot.

“Patricia shared her experience in Planeta Chatbot so that many other readers and industry experts could learn about the design process for designing chatbots.  She produces highly professional content adapted to one of the fastest growing industries”  
— Planeta Chatbot.

Most Effective Use of Illustration

Aside from our blog, we applied our illustration skills to our latest Christmas Campaign. We gifted clients with batches of our own branded beers, and through them invited them to join our newsletter and enter a competition to win either an Amazon Echo or a Google Home device.

Our clients certainly appreciated our gifts:

“On behalf of the team here…many thanks for the generous delivery of Craft Beer — it was a real hit here this morning. Very ingenious idea and very welcome!”
 — Senior IT Digital Manager at permanent tsb

Congratulations to all of our fellow nominees — you can take a look at the full shortlist. Winners will be revealed at the gala awards ceremony on Thursday, September 20th, at the Ballsbridge Hotel, Dublin.

We hope to bring back an award or two — wish us luck!

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