Designed for humans.
Experiences built around how people actually think and behave, not how systems wish they would.
Our signature Made Human Method blends empathy, creativity, and data into a repeatable, human-centred process that transforms ideas into meaningful, measurable results.
Made Human principles
- Empathy driven. We begin with deep understanding, of users, context, and business goals.
- Outcome orientated. Design decisions are anchored in measurable impact and clear rationale.
- Collaborative. We design for and with end users, testing, learning, refining.
Made Human in practice
1. Discover the human context. We build empathy through research, workshops, and analysis to uncover real needs and opportunities. Outputs: journey maps, personas, product vision, success metrics.
2. Define outcomes. We frame the right problems and shape human-centred solutions that align user needs with business value. Outputs: validated hypotheses, MVP scope, prioritised feature list.
3. Design & prototype. We turn ideas into tangible, testable experiences, working prototypes. Outputs: high-fidelity designs, design system, dev-ready specs.
4. Validate in reality. We test, refine, and measure effectiveness. Outputs: user testing, research insights, validation report.
5. Deliver & support. We partner through launch and beyond, ensuring design integrity and continuous improvement. Outputs: QA checklist, post-launch review, iteration plan.
Design Sprints
Design Sprints are a quick, structured design-thinking process to de-risk projects, define goals, and rapidly create testable prototypes. Using Design Sprints, we validate ideas, test with real users, and align teams efficiently. The process is a four-day sprint: mapping and sketching, decision-making and storyboarding, prototyping, and user testing.
Deliverables include an online workspace, expert facilitators, a high-fidelity prototype, moderated user testing, participant recruitment, and a stakeholder report. Marino Software are Design Sprint experts, with our facilitators trained by Design Sprint creator Jake Knapp.
In their words
The Rotunda Hospital partnered with Marino Software to develop a proof-of-concept SMART on FHIR app. We had a phenomenally productive and fruitful collaborative experience throughout this process from the initial specification setting through to testing the final app. We found the user-centred design process really fruitful and our user acceptability scores are incredible.
Brian Cleary PhD, Pharmacy Executive Manager, Rotunda Hospital
Let's talk.
Remote, on-site, or in Glasnevin, Dublin. We start with your customer and work back. You'll leave with a clearer picture of the next move, whether or not it's with us.
