Game of Our Lives Case Study

The Challenge

Game of Our Lives is a global community of social "actionists". The platform connects cause-based teams to support people and the planet.

The founders started with an ambitious vision. "1 Billion humans giving 1% of their time to people and the planet by 2030". They enlisted Marino to help them achieve this gargantuan goal.


  • Personas
  • Lean UX Design
  • Validation
  • User Testing
  • Prototyping & Design System
  • Web development
  • Serverless development

Our Action

The Results

The platform launched as part of 2021's Web Summit in Lisbon. It was introduced on stage by Thierry Henry who has teamed up with Puma to fight online bullying through the platform.

The launch was covered in multiple publications from Sky Sports to the Guardian. High profile celebrities from the sporting world are lined up to use the platform to create a positive impact on people and the planet.

- Thierry Henry, Elite Athlete

“Tackling online hate is something I feel very passionate about, we have amazing technology at our disposal, and we should be using them for good.”

The Mission

Game of Our Lives (GOL) social network interface by Marino Software

Inspired by the UN Sustainable Development Goals (UN SDGs), there are many worthy causes that internationally renowned social activists will be championing such as human rights, gender equality or mental health.

GOL's mission is to achieve positive impact on people and the planet through:

“1 Billion humans giving 1% of their time to people and the planet by 2030”

- Game of our lives Foundation

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