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Experience Design - The “Made Human” Method

Our signature Made Human Method blends empathy, creativity, and data into a repeatable, human-centred process that transforms ideas into meaningful, measurable results.

Marino Software is in the business of software design, development, iteration and support. We aim to design the right software, applying the appropriate blend of mobile, cloud and AI technologies.

Made Human Principles

Every project is guided by three principles:

Empathy Driven

We begin with deep understanding — of users, context, and business goals.

Outcome Orientated

Design decisions are anchored in measurable impact and clear rationale.

Collaborative

We design for and with end users: testing, learning, refining.

Made Human in Practice

Discover the Human Context

We build empathy through research, workshops, and analysis to uncover real needs and opportunities.

Outputs: Journey maps, personas, product vision, success metrics.

Define Outcomes

We frame the right problems and shape human-centred solutions that align user needs with business value.

Outputs: Validated hypotheses, MVP scope, prioritised feature list.

Design & Prototype

We turn ideas into tangible, testable experiences... working prototypes.

Outputs: High-fidelity designs, design system, dev-ready specs.

Validate in reality

We test, refine, and measure effectiveness.Outputs: User testing, research insights, validation report.

Deliver & Support

We partner through launch and beyond — ensuring design integrity and continuous improvement.

Outputs: QA checklist, post-launch review, iteration plan.

Experience design from Marino Software

RTÉ News App

We are partnering with RTÉ, Ireland’s national broadcaster, to deliver a new high-performance RTÉ News app that integrates with their real-time publishing and content management systems.

RTÉ News App

GOALIE

An AI assistant for Goal Global that turns thousands of scattered documents into instant answers. Saving 560+ staff hours per month using a Retrieval-Augmented Generation (RAG)-based model.

GOAL

ReVoice

A groundbreaking ML-powered app that helps those with Motor Neurone Disease to communicate using their own voice. Featured on RTÉ's Big Life Fix.

ReVoice Charlie Bird

MyndGard

Using Generative AI to extend the impact of therapists. So that they can treat more patients, more effectively, using a world-leading, HIPAA-compliant therapeutic insights tool.

MyndGard

Met Éireann

We are partnering with Met Éireann to migrate their weather data infrastructure to the cloud and to modernise core services that power Ireland’s public weather systems.

Met Éireann

Thrombocalc

A digital system that transforms Venous thromboembolism (VTE) risk assessment. A 50% reduction in VTE risk assessment time. Saving 10,000+ hours annually for midwives and clinicians, across 60,000 births.

Thrombocalc

Built for demanding Pre-schoolers.

Teaming up with Irish national broadcaster RTÉ to make a broadcast and games app for the world’s toughest audiences: preschoolers.

RTÉ Junior

A self-care portal with 97% customer registration rate.

A functioning self-care portal ready to integrate a mobile app, billing, chatbot integration, and automation tools, all resulting in a 97% customer registration rate.

ID Mobile

Travel, work and play safe from COVID-19

Immuvid enables businesses and governments to safely re-open during the pandemic by simplifying the process of producing and authenticating a proof of health/vaccination status.

ImmuvID

Building a new social impact platform.

Game of Our Lives is a global community of social "actionists". The platform connects cause-based teams to support people and the planet.

Game of Our Lives

PTSB: Altogether more human

Marino are working in partnership with ptsb, one of Ireland's largest banks, on the design & iteration of world-class iOS and Android mobile banking applications.

PTSB

Ryanair

Marino Software helped Europe's largest airline migrate from hybrid to native iOS and Android, delivering a high-performance app now serving 149M+ passengers per year.

Ryanair

Driving Customer Experience Success for Expressway Through Digital Transformation

Marino partnered with Expressway, one of Ireland's leading transport service providers, to strategically design and plan the development of their digital and on-boarding experience. Through comprehensive user research and ideation, the project successfully identified key customer pain points and transformed them into opportunities, leading to improved customer experience, enhanced operational efficiencies, and increased revenue generation across both digital and physical channels.

Expressway

Connecting 340 stores globally. Driving a fashion powerhouse.

Partnering with international retailer Primark to establish processes for internal innovation, and turn pain points into new opportunities.

Primark

Building a communication app for Róisín.

We joined RTE’s Big Life Fix team to help Róisín, who has Motor Neuron Disease. She will eventually lose the use of her voice. We created a solution that will allow her to continue communicating with her loved ones.

Big Life Fix

Driving customer acquisition for global social network, Vero.

Vero
Three adults standing side by side indoors; woman on left smiling, man in center wearing colorful plaid shirt and glasses smiling, man on right with arms crossed and sunglasses hanging from his shirt.

Design Sprints from Marino Software

  • Design Sprints are a quick, structured design thinking process to de-risk projects, define goals, and rapidly create testable prototypes
  • Using Design sprints, we validate ideas, test with real users, and align teams efficiently
  • The process is a four-day sprint: mapping/sketching, decision-making/storyboarding, prototyping, and user testing
  • Deliverables include an online workspace, expert facilitators, a high-fidelity prototype, moderated user testing, participant recruitment help, and a stakeholder report
  • Marino Software are Design Sprint experts, with our facilitators trained by Design Sprint creator Jake Knapp
"The Rotunda Hospital partnered with Marino Software to develop a proof-of-concept SMART on FHIR app. We had a phenomenally productive and fruitful collaborative experience throughout this process from the initial specification setting through to testing the final app.

We found the user-centred design process really fruitful and our user acceptability scores are incredible. Future work will bring our POC app to production - and act as a pathfinder for future apps that integrate with Irish and international EHRs."

- Brian Cleary PhD

Pharmacy Executive Manager - Rotunda Hospital, Honorary Clinical Professor - Royal College of Surgeons in Ireland, Medications Workstream Clinical Advisor - Maternal & Newborn Clinical Management System (MN-CMS)

A man presenting sticky notes on a whiteboard

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Have a project in mind, or just starting to think one through? We’re good at both.

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